February 03, 2004
An image purporting to be an advertisement for Nike shoes, which has been circulated widely by e-mail, shows the aftermath of an apparent suicide bombing in Israel. A bloody shoe lies in the foreground. The text, appearing next to Nike's trademark swoosh symbol, reads: "You may not survive the blast. But your shoes will." This ad is an obvious forgery.
ADL has been in contact with Nike. The company has received a number of inquiries from members of the public questioning the ad's authenticity. As a result, Nike issued a statement that the ad "was not authorized by Nike and has no affiliation with the company."